David Milton

The period of collection of data understood in the month of October of 2010. The nesting counts on 17 benefited for the credit Group, and having as main financial agent the northeast Bank. The estimate of the size of the sample was determined in accordance with Fonseca & Martins, for finite populations. It was gotten, […]

The challenge of the definition of mark is to develop a deep set of meanings for it. Kotler (1998) cites six levels of meanings of a mark, described in the topics to follow, where the companies must decide where level to anchor its identity, being they: ) Attributes? the principle a mark brings to the […]