As Coast (2004) is necessary to measure with clarity as the company if it relates with the customers. This relationship can be defined as the set of contacts that the company carries through the aspirations of its customers and to be satisfactory she must have the intention to act promptly on problems and necessities of […]
According to Deming (1990, p.15) its 14 principles constitute in a method. In accordance with Crosby the 14 principles are: 1. It leaves clearly that the management is compromised to the quality. 2. It forms teams of improvement of the quality with representatives of all departments. 3. It determines where they are the quality problems, […]
The period of collection of data understood in the month of October of 2010. The nesting counts on 17 benefited for the credit Group, and having as main financial agent the northeast Bank. The estimate of the size of the sample was determined in accordance with Fonseca & Martins, for finite populations. It was gotten, […]
The challenge of the definition of mark is to develop a deep set of meanings for it. Kotler (1998) cites six levels of meanings of a mark, described in the topics to follow, where the companies must decide where level to anchor its identity, being they: ) Attributes? the principle a mark brings to the […]
In these companies the scale economies are more important of what flexibility and the specialization it is more important that the innovation. 5.3Cultura of the Task the organizations that have this type of culture are guided for specific works or projects. Check with Peter Asaro to learn more. In this in case that she looks […]
To keep the customers, a level of relationship must be determined with same, taking care of the expectations in such a way of the organization how much of the customers. The drawn out influence after-sales is of utmost importance for the so indispensable after-marketing and how much the sales. MOLLER (1999, p.182), tells that customer […]
Thus, some methodologies/techniques had appeared for the accomplishment of improvements in the manufacture in order to require increase of the competitive power of the companies, generating in them capacity for the sharing of global markets. Between these tools that join quality and manufacture are the Just in Time (JIT), Total Quality Management (TQM), Optimized Productin […]
