STAS Close Strategic Partnership
Cooperation bridges the gap between business intelligence and Web Analytics Reilingen, 19.8.2009 – Web controlling and customer targeting provider Mindlab and the business intelligence (BI) / corporate performance management (CPM) software vendor STAS close a strategic partnership. Together, they provide a unified infrastructure for BI and Web data analysis company. The IBM Cognos Partner of STAS offers its customers the new netmind BI feeder by Mindlab as an Add-On to the existing BI/CPM-STAS CONTROL solution. This ensures the integration of all relevant data directly from the Web page of the customer. For the user no additional integration costs, because the BI feeder can be incorporated directly into the existing STAS solution.
Due to online business models-preconfigured reports, provider of online shops and info sites can use quickly and easily the solution. The supplied key figure set includes many Web analysis reports about visitor behavior and online marketing efficiency also correlating reports with merged BI and Web data. The BI feeder using the netmind 4.0 technology, collects the predefined user information, evaluates it in an ETL process and transforms this common data exchange standards directly in STAS CONTROL. The data from the Web analytics are transferred to the STAS data warehouse and can be analyzed together with the present data or enriched. The visualization uses the existing reporting features of STAS CONTROL, with automatic synchronization of time periods takes place.
The combination of control and Web analysis data greatly enhances the value of BI statements. All business-relevant key figures revealed an overall picture in correlation with the online business now. Our users get a complete 360 degree view of your data through the cooperation with Mindlab and that is worth much,\”explains Uwe Schulze, CEO of STAS. Currently, the BI feeder as add-on for STAS CONTROL is offered. However, we discuss future versions directly to the Web Analytics interface to equip.
